Telecom Giant Vodafone Idea joined forces with Tanla, the leading CPaaS provider using Wisely-Tanla’s Platform. The partnership is expected to exponentially increase ROI for business enterprises around the world.

Vodafone Idea is ready to make a breakthrough in its Enterprise business. The leading telecom giant has decided to make an awesome team with Tanla Platforms to strengthen its place in the Global Business World.

Tanla Platforms is currently one of the major CPaaS players in the world who is involved in processing around 62% of India’s A2P SMS traffic. More than 800 billion transactions are processed on an annual basis at Tanla.

Why The Collaboration?

Vodafone Idea is reviving its glory by exploring each of its areas of expertise. The Expansion of Enterprise Business is the main target behind this Vi-Tanla partnership. The telcos is planning to bring remarkable diversification to its business communications space. Teaming up with Tanla will ensure that Vi stays ahead with the strength of steel wings.

Arvind Nevatia, Chief Enterprise Business Officer, Vodafone Idea commented that Vi will be the first in India to adopt the Wisely-A Tanla platform that makes possible critical capabilities and ensure customer satisfaction along with massive business development.

Uday Reddy, founder chairman & CEO of Tanla Platforms said, Our partnership with Vi, powered by the Wisely platform, is a massive step forward to lead the global digital interactions space. Wisely platform is a win-win proposition for all stakeholders – consumers, global enterprises, suppliers, and regulators, as we are committed to innovating with the entire ecosystem in mind. I am confident this partnership will help expand our global footprint by addressing the needs of global enterprises not just in India but across the world. It gives me great inspiration to expand our longstanding partnership with Vi in our joint pursuit to move all digital interactions to a secure and trusted platform. 

Why Wisely

Why is Wisely the chosen platform for this merger? The reason is mainly that Wisely provides a safe digital marketplace that is completely transparent and is also backed up by blockchain technology. This platform will bring enterprises together with suppliers using Microsoft’s secure network.

Joint Statement By Vi & Tanla

They will benefit from flexible business models and can develop bespoke solutions to help achieve their strategic priorities. Furthermore, Wisely will deliver an enhanced experience for millions of mobile users in India through timely delivery of mission-critical messages, also ensuring data security and data privacy. 

Tanla had achieved Rs 841.62 crore in Q2 FY22 which is far better than Rs 136.17 crore in Q2 FY21. This means that there has been a 67% increase which is remarkable. It is estimated that India has an international messaging industry that is worth more than Rs 3,500 crore per year. The collaboration between Vi and Tanla is expected to enhance the messaging traffic on the Vodafone Idea network.

Nevatia said, Vi Business is focussed on providing technology-based solutions to enterprises enabling digital transformation, productivity and efficiency enhancement. We are the early adopters of Wisely Platform from Tanla which brings critical capabilities for our enterprise customers.

The future of the Indian messaging industry is bound to change with this partnership. Let’s wait to see the evolution of a strong secure network made possible with the best out of the communication world imbibed with technological revolutions.