Celebrating the women across the globe, Meta, previously known as Facebook, has launched two women empowered initiatives. The company strives to respect all She- Heroes by bringing into force such programs that are meant to uplift women.

The New Women Empowerment Initiatives

The two initiatives launched ahead of Women’s day 2022 by the multi-national company are:

1. ‘She Champions Her’ on Instagram
2. ‘Pragati’ – CSR initiative (2^nd edition)

Underlying Purpose

What led Meta to start such initiatives? In a world where women have always been treated as the weaker sex, Meta recognises that it is time to break that pattern and show the world how powerful and emotionally stable the feminine gender actually is.

Women empowerment has gained huge momentum in all parts of the world. Organisations are encouraging every movement that is beneficial in uplifting and bringing new horizons to womanhood.

‘She Champions Her’

‘She Champions Her’ was initiated to bring to the limelight women-led groups and communities, whereas Pragati is focussed on incubating women-driven non-profit organisations and supporting/ accelerating their growth.

Meta has launched the “She Champions Her” campaign in collaboration with Yuvaa, an energetic & fast-growing youth media company.

The initiative advocates the liberty of free expression and stresses the importance of being safe enough to talk about what women in society are facing. They should have the liberty and safety to express themselves and approach the concerned authorities for necessary action.

Women leaders have come forward to act as change agents to support other women in various topics such as emotional/physical harassment, bullying, body shaming, entrepreneurship, mental wellness, financial independence etc.

10 women trendsetters will be featured in a month-long content series as a mark of the celebration. Some of the popular names include: –

• Avanti Nagral, Content Creator & International Pop Artist
• Manasi Chaudhari, founder of Pink Legal
• Mansi Zaveri, founder of Kidsstoppress
• Navya Naveli Nanda, Co-founder of Aara Health, Founder of Project Naveli.

Special Attraction Open-mics will be held in five cities — Delhi, Mumbai, Bangalore, Hyderabad and Kolkata.

Pragati, Meta’s CSR Initiative-2^nd Edition

Pragati -Phase 1 was launched in 2020 to boost women’s empowerment in collaboration with N/Core. N/Core stands for The/Nudge Centre for Social Innovation. The partnership encourages and supports women’s entrepreneurship.

Pragati, 2^nd edition stands for the empowerment and growth of Women-led non-profit organisations. They benefit greatly from the activities of Pragati. Six Such units have been identified and isolated to track the accelerated progress. They will be offered

• support for fundraising
• building organisational capacity
• strategic mentoring to drive awareness
• adoption of technology among women in India

• The Selected Units are:-
• Mother & Child Health (FMCH),
• Esther,
• Sajhe Sapne,
• Svatanya India Foundation,
• Tisser Artisan Trust,
• Ekibeki.

Special Attraction Each of the 6 chosen organisations will receive up to Rs 50 lakh as monetary grants.

Statement From Meta

“At Meta, we are making efforts to bring gender parity to the internet by not only giving access to more women but also giving growth opportunities and platforms to women change-makers and women-led businesses,” said Rajiv Aggarwal, Director and Head of Public Policy, Facebook India (Meta), in a statement.

The top management at Meta expects these two initiatives to be an inspiring change in the industry and hope that they will serve as a paradigm of women-led successful businesses.

About Meta

Meta Platforms, Inc was formerly known as Facebook, Inc. It is an American multinational company with headquarters in Menlo Park, California. Meta is also the parent institution of Instagram and WhatsApp.