Jio- Mzaalo Join To Provide Digital Entertainment On Jiophone
Jio, Mzaalo collaborate. Digital entertainment content will be available on JioPhone devices at affordable prices. Rural areas to benefit from the merger.
Yet another amazing strategic collaboration emerges in the Telecom Industry. Reliance Jio partners with Mzaalo, one of the upcoming gamified video-entertainment companies.
The Duo plans to provide digital entertainment on JioPhone devices. This will enable access to millions of subscribers in the rural regions of the country. Many people will get the chance to use the internet for the first time and now will be able to watch digital content at affordable rates. Over 150 million JioPhone users would be able to enjoy the digital content with this initiative.
Available Content Mzaalo offers its entire content library to JioPhone users. This will include more than 12,000 titles- Bollywood and regional videos, music videos and original series.
We are thrilled to partner with Jio to offer our premium content and rewards ecosystem across 150 mn+ JioPhone users in Hindi and 9 Indian languages. The collaboration with Jio enables us to expand our digital footprint and democratize digital entertainment for the Indian hinterland,” said Vikram Tanna, COO, Mzaalo.
Mzaalo has been chosen for ‘Jio Developers Build for Bharat Growth Pad Program’ and this gives them several benefits like:
- First Market Access Program
- Year-Round Jio Technical Support
- Mentorship Under Jio
- Jioads Credits
- Jio Tools And Services
- Jio Developer Tools Training
The Mzaalo App can be downloaded by JioPhone users from the Jio Store and they can get access to the content being provided.
Reliance Jio is thinking ahead and this move is the perfect opportunity to cater to the requirements of the rural subscriber base. The telecom industry is moving closer to the goal of attaining digital literacy in every part of the country. Smartphone access with JioPhone and now the introduction of digital entertainment at affordable rates is indeed a commendable feat that will keep Jio in the minds of the subscriber market.