Exhilarating news for Indian OTT viewers! A brand-new OTT platform has made an appearance. Owned by Telugu NRI based in the US, the new platform is named Hit.Movie.

Kollu Ranjit, based in Boston, has embarked on this new project together with his companion Venkat Yeleti from Hyderabad. The platform contains most of the all-time favourite movies which viewers can access anytime.

Unique Factor

What’s best about this new platform? How is this OTT platform unique? The unique feature about Hit.movie is that the viewers are not required to take a subscription. Just an internet connection is more than enough to enjoy the content displayed on the platform.

Do you know what another great feature is? The producers of a show are also not required to sell what digital rights they have over the content. This is a total producer-friendly platform with maximum liberty. So, with just a click, audiences can view all the movies to their heart’s content.

Hear It From The Creators

It is a simple platform, whereon one can buy a ticket and watch a movie of his choice – on mobile or tablet or laptop or television or a home theatre. All that one has to have is an internet connection. One doesn’t have to subscribe to the platform, unlike in the case of other OTTs like Netflix, Amazon or Zee-5, wherein one has to take subscriptions monthly, half-yearly or annually,” Ranjit told HT. Talking about the producers, he said-, “They don’t need to give up their ownership rights and there are no middlemen.

How Does The Platform Function?

Let’s see how this works out. The producers have to submit their KYC documents and pay the required listing fees. Once done, movie details have to be filled and then they have to upload their content master files onto the website.

There is a screening of uploaded content to verify that there is no offensive or sensitive content. This step is to ensure safe viewing of all age groups, irrespective of cultural differences. Hit.Movie additionally also takes up publicity and digital marketing for all the movies on the site. One movie could be shown in more than 150 countries if the producers desire to do so.

It is for the producers to decide whether he wants the film to be streamed across the world, or a select few countries or only the native country. The revenue is shared between the producers and the OTT on a 70:30 basis. The producers will get a real-time audit log of all ticket sales with a country-wise and date-wise breakup. We handle the tax payments and compliance on ticket sales in every country,” he said.

Is The Content Secure?

The owners have taken steps to make sure that their content is completely secure. Many Content security measures have been adopted which include: –

• Domain Based Restrictions,
• Content Security Policies (CSP),
• Signed URLs,
• Digital Rights Management (Drm),
• Country/Location-Based Restrictions,
• Watermarking,
• File Encryptions In Transit

Coupled with high-quality streaming, Hit.Movie can work on all apps on Google TV (Android TV), Firestick, Apple TV, and also accessible on all main browsers available to viewers.

Hereafter small budget movies need not fear the threat of not obtaining a theatrical release. The producers can easily approach Hit.Movie to display their movies without any delay. Indian viewers abroad can also now watch their desired movies that are not available on foreign OTT platforms.