There’s no stopping Airtel’s digital transformation hereafter. The Telecom giant is on the race to pick up where it fell short and stride towards a victorious comeback.

Strategic thinking is at its best when it comes to Bharti Airtel’s recent moves. Today the latest intervention was announced which is going to be a major milestone in the history of Bharti Airtel.

What’s new

Oracle made a mind-blowing announcement today which revealed Airtel’s progressive operational efficiency once more. Airtel has deployed Oracle Fusion Cloud Enterprise Resource Planning (ERP) as well as Oracle Fusion Cloud Supply Chain & Management (SCM) as measures to further digitize financial processes, improve planning strategies, and enhance the supply chain processes. This step will simplify and make all these processes more user friendly.

“This is a key deployment as part of our journey to fully transition to cloud-based applications as we build a digital Airtel,” said Bharti Airtel CIO Pradipt Kapoor. “We are obsessed with providing the best customer experience. We are investing in transforming our internal operating models so that employees and partners can work effectively for better customer engagement and service.” Kapoor continued, “Airtel and Oracle have had a very successful and long-standing partnership across a wide range of areas. We are delighted to expand this partnership to leverage Oracle’s advanced technology and deep experience to enhance operational efficiencies across some of our key business processes.”

The utilisation of these Cloud applications will enable major digital transformation focussing on enhancing 360-degree productivity and growth. Airtel will experience massive automation in all manual processes as well as an extensive field of vision enabling successful streamlining of all operations, particularly handling of financial data, procurement and supply chain management.

Shailender Kumar, senior vice president and regional managing director of Oracle India, said: “At Oracle, we are committed to helping every customer navigate market challenges, stay ahead of the curve in innovation, and adapt digital strategies to future-proof their business. With Oracle Cloud Applications, Airtel will be able to leverage the latest technology and innovation to meet shifting customer expectations and revamp its business operations. We’re proud to be a partner with Airtel and look forward to supporting their next phase of growth.”

As Airtel continues its unstoppable path of transformation, we can wait eagerly to see what the other telecom giants are bringing forth as part of their innovative strategies. The progress of the Indian telecom industry certainly looks promising as it is on the edge of witnessing close digital combat among the players.